When we collaborate, our impact grows and our purpose deepens.
We’re dedicate to supporting community-led brands with social media strategy, content, and community activations that elevates their mission.
At That Social Invite, our mission is to help you align your business goals with your community.
We build strategies that amplify your impact, make sure you’re consistent, and set you up for success online & IRL.
Meet the Founder
Frida Torres Macal
Founder & Lead Strategist
I know firsthand how overwhelming it can feel to manage every part of a business on your own. That’s why I’ve dedicated my career to helping local brands thrive through impactful social media marketing & other community-centered experiences.
For over 4 years, I’ve worked as a strategist and creative across industries including beauty, aesthetics, wellness, and lifestyle; crafting strategies, producing content, and building online presences that feel authentic and drive real results. I’ve supported entrepreneurs at every stage, whether just starting out, growing, or fully established, giving me a strong understanding of what it takes to evolve and genuinely connect with an audience.
In 2024, I launched She’s Invited, a women’s social group in the Twin Cities, as a passion project to bring women together offline. The success of that community reminded me of the power of connection and reinforced my commitment to supporting real-life, in person experiences.
From that foundation, That Social Invite (formerly White Stripe Social) was born. Transparently, I aim to be more than a marketer/social media manager. My goal is to be a true right-hand partner in growing a brand, creating content with impact, and building a presence that not only thrives online but also inspires in real life.
Contact: frida@thatsocialinvite.com 💌